Suppose you’re in the construction and building materials eCommerce industry. In that case, you know the challenges of scaling your business: From creating a winning team to ensuring your website looks great on every device and screen size. This blog post will give tips on providing that your eCommerce site can handle the growth of your B2B business so that it continues to grow along with your company.
How to scale a B2B eCommerce building materials business?
The construction and building materials industry is highly competitive, with millions of dollars at stake. As a result, it’s easy for companies to lose sight of what matters most: customer service.
When scaling your business, it’s essential to focus on something other than sales at all costs. Instead, look at ways you can improve what you do for your customers, such as improving customer service or product quality.
Customer service should be one of the main areas you focus on when scaling because if the customer isn’t happy, nothing else matters.
The key here is understanding how you can add value to your company without increasing costs too much. For example: If multiple products are being sold by different retailers who all offer essentially similar prices, then it might be beneficial for them to buy direct from suppliers instead since that way they won’t pay any extra fees (or get charged less) which could end up saving both parties money over time.
Use an eCommerce platform that can handle the size of your B2B business
When scaling your B2B eCommerce business, it’s important to use the right platform. There are different eCommerce platforms, so it’s important to understand the difference between them and how they can help your business.
The more time you spend choosing the right platform for your business, the better off you’ll be in the long run. Here are some things to consider:
- What type of businesses do you want to sell products or services to? (Small businesses or large enterprises)
- How many SKUs do you need? (SKU stands for Stock Keeping Units.)
- Do you want live chatting with customers? (Live chatting is when a customer can chat with an employee about their purchase without having to wait on hold or send an email)
Tips for successful eCommerce for the building materials industry
- Focus on customer experience
- Make your products easy to find and buy
- Optimize your website for mobile
- Ensure you have a clear return policy and shipping policy
Team up with a Construction and Building Materials Expert
Building an eCommerce business is no small feat. There are many aspects to consider, from product selection to order fulfillment to customer service. You’ll need a team of experts who can help you manage all of these areas if you want your company to succeed.
One way to do this is by partnering with an expert in the construction and building materials industry for guidance, advice, and support throughout the process. If you still need to establish relationships with experts like this, start reaching out today.
You can also approach other successful eCommerce businesses within the same space as yourself who may have different expertise but who are still at similar stages of development as yourself – they might be able to offer some valuable insights into how they overcame challenges or got through difficult times during their growth phase which could help guide your decision-making process too.
Optimize for Every Device and Screen Size
Optimizing your website for mobile is essential because more people are using their smartphones or tablets to shop online. Mobile traffic is growing at a faster pace than desktop-based traffic.
According to the latest statistics from Statista, global eCommerce sales through smartphones and tablets will reach $852 billion by 2023. This means you need to make sure that your site is optimized for every device—including laptops, desktops, and handhelds—and screen size possible.
Take advantage of social media platforms to promote your business
Social media platforms offer several benefits for your business. You can use social media to interact with customers and answer questions about your products or services. Social media can also be used to market your business, primarily if you target a younger audience with posts featuring trendy hashtags or product images from Instagram.
While social media is an excellent way to connect with potential customers, there are many other ways that eCommerce businesses can use this platform for marketing purposes.
Center your entire B2B eCommerce business around mobile shoppers
The first thing to do is ensure that your entire B2B eCommerce business is centered around mobile shoppers. Nowadays, mobile eCommerce is growing faster than traditional web-based eCommerce. Consumers are increasingly buying products on their phones, with some even preferring the convenience of an app over a website.
One reason for this trend has to do with both convenience and ease of use: As we’ve discussed previously in our post on the importance of having an app or mobile site, most people find it easier to shop from their phones than from a computer because they can check out immediately; there’s no need to wait for pages to load or make additional clicks before being able to purchase something.
This makes browsing and shopping faster—and since speed matters when trying to keep customers happy (and coming back), it also increases your chances of making more sales each month.
Offer simple, fast, secure checkout experiences across multiple channels
The checkout process is one of the most critical parts of your eCommerce store. It’s where customers can quickly and easily complete their purchases, so it’s vital to streamline this process as much as possible by using a tool like Shopify.
It would help if you also gave customers different payment options when they’re checking out—this will increase your conversion rate since you’ll make it easier for people to buy from you.
Improve the way you offer shipping and delivery options to customers
- Make delivery options clear. Your store’s shipping page should be apparent, easy to navigate, and include information such as:
- Include the cost of each option (free, standard, or expedited).
- How long will it take for an order to arrive after it has been shipped? If applicable, this includes a breakdown of transit times for standard and expedited options.
- Offer shipping discounts if you can afford them, but only if they’re worth offering in your market (i.e., if people care about getting their packages fast).
- Make sure that all the delivery options available on your website are available for purchase by customers in your geography, including any special services (like next-day air) that might be required due to where you operate geographically. If no companies are providing these services locally, make sure that buyers who live far away from major cities will be able to find someone else willing to deliver quickly enough so they can experience all the deals when buying from your store.
Make Room for Bulk and Custom Orders
Having a section on your website that allows customers to place bulk orders and custom and non-stockable items is a good idea. This way, you can cater more specifically to their needs and increase the likelihood of a sale.
It’s also helpful if you offer the option for customers to make changes or requests on their orders after they have placed them online. This will allow them some freedom in terms of what they want so that they are happy with their purchase throughout the process.
You can succeed in sales if you have a solid foundation to grow your business
To scale your construction and building materials eCommerce business, you need to have a solid foundation to support this growth’s weight.
A solid foundation is:
- Consistent. You are building your company to last over time, not just for short-term gains or revenue expansion. This means being transparent with customers about who you are and what you do, which includes sharing information on the products they buy from you and explaining why they should choose to shop at your store rather than another like it (if there is one).
- Trustworthy. People trust businesses that make promises they can keep; this leads to repeat customers and loyal brand advocates who tell others about their positive experiences shopping with your store or brand and share content or links related to your company online.
- Responsive when issues arise with orders/products purchased through them (eCommerce stores in particular). The best way companies can do this is by keeping track of all consumer complaints against them. Hence, they know where there may be room for improvement within their operations—and then take steps toward those improvements quickly before word travels too far around among consumers causing any more damage than necessary.
This blog post discusses the importance of scaling in your construction and building materials eCommerce business. We have also given you a list of ways to scale your business.
So, why wait? Start scaling.